The Greek goddess and personification of a “war cry”, Alala, is the focal point of this woman-owned activewear brand. The CEO, Denise Lee, founded the company to provide effortless day-to-night activewear for every kind of woman on the go. Check out the bold and bright bestselling styles (leggings, sports bras, outerwear, and more) hanging out on the site right now.
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By: Alexandra Polk
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