Parade

Cami Tellez, the co-founder and CEO of size-inclusive intimates brand Parade, is on a mission to “rewrite the American underwear story in full-spectrum color,” Parade’s website states. To do so, her team communicates directly with customers to make exactly what they want in a pair of underwear available. The result? Underwear that fits every body type, is wildly comfortable, and won’t cost you an arm and a leg. It’s also modeled on a diverse array of people, so there’s always someone who looks like you on Parade’s social media and website, as well as in their ad campaigns.

By: Eliza Huber