For many, posting about archive fashion is deeply personal, as content creators tell stories about what they wear and why. Ari Avi, 27, a retail buyer from New York, posts videos of some of her most treasured pieces, from brands like Simone Rocha, Comme des Garcons, and Undercover. In one of her videos, she wonders aloud if what she does counts as “archiving” or simply “being a shopaholic.”
By: Kristen Bateman