Alexander McQueen and Swarovski

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Alexander McQueen and Swarovski | photo: Chris Moore

Swarovski is well-known for supporting brands such as Christopher Kane, Rodarte, Versace and Margiela, but back in the 90s, it wasn’t the case. It was when they brought in Isabella Blow to consult that their work with emerging designers really started to shine. Blow immediately led Nadja Swarovski to Alexander McQueen’s tiny Islington studio and, impressed by his outrageous talent, she proposed a collaboration. Swarovski went on to support Alexander McQueen’s Spring/Summer 1999 collection.