The scarf top first gained traction back in 2020, when a handful of TikTokers, led in large part by Lisbon-based content creator Claudya Moreira, began posting how-to videos for transforming silk scarves into going-out tops (in the style of Jennifer Aniston at the 1999 SAG Awards). Moreira and more’s videos became so popular, in fact, that the hashtag #scarftop, which is jam-packed with ways to tie your scarf collection in the most creative of ways, now has over 52 million views.
By: Eliza Huber