If right about now you wish that you didn’t part with your Von Dutch trucker hat, you can still participate in the trend: The brand just reissued many of their early aughts styles, making the second coming of the hat style inevitable. According to Ed Goldman, the general manager of Von Dutch, when the brand started to notice a resurgence of other ‘00s-era trends, they saw an opportunity for a comeback. “Our brand is taking advantage of the shift by expanding our offerings with new, elevated styles, [while] staying true to the staples that made us so popular,” Goldman tells Refinery29. In its fall ‘21 collection, the brand included other ‘00s fashion mainstays like bowler bags, low-rise flare jeans, and crop tops with decals. Goldman says the uptick in popularity this year has been so significant that it’s easily comparable to the success the brand saw in the ‘00s. “The only difference is which celebrities and consumers we see wearing [our brand],” he says.
By: Eliza Huber
